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January, 2010 News & Analysis Below

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              Morgan & Company service subscribers receive additional analysis & information.


 

January 1, 2010  -  U.S. Automotive Sales Analysis
December US auto sales analysis/reports/charts will be distributed
to subscribers Tuesday, January 5th.

We will then post a summary below. 

  Visit the Sales Analysis Page for subscription to the complete monthly Sales Analysis
  and to view past month summary pages.

January 5, 2010  -  US Auto Sales for December & Calendar Year 2009

Adobe (pdf) Format

Excel (xls) Format


         

 

January 28, 2010  -  Forecast versus Actuals for 2009
In January of 2009 our forecast for 2009 US auto sales was 10.675 million.
Actual 2009 calendar year sales totaled 10.425 million for a variance of just 2.3%.

Our January, 2009 North American vehicle production outlook was 9,404,500 units.
Actual calendar year 2009 production totaled 8,576,497 vehicles, for a variance of 8.8%.

In March of 2009 our final 1st quarter production forecast was revised to 8,572,304
for a variance to actual of only 4,193 units or just a fraction of one percent (0.05%).

Outlook for 2010:
Our forecast for US auto sales in 2010 is 11.375 million units.

Our forecast for North American vehicle production in 2010 is 9,948,750.
 
Year Volume % Change
2006 15,272,480 -3.3%
2007 15,078,508 -1.3%
2008 12,633,362 -16.2%
2009 8,576,497 -32.1%
2010 9,948,750 16.0%
2011 11,073,000 11.3%
2012 12,121,000 9.5%
2013 12,993,000 7.2%
2014 13,788,500 6.1%
2015 14,337,000 4.0%
2016 14,711,125 2.6%

Here is our latest Accuracy Report.  This compares our original (January) forecast
compared to actual year-end totals for the past 7 years:
 
  January Actual    
Year Forecast Total Variance Variance %
2003  15,767,550  15,910,153 142,603 0.90%
2004  15,731,200  15,787,972 56,772 0.36%
2005  15,792,750  15,791,271 -1,479 -0.01%
2006  15,782,725  15,272,480 -510,245 -3.23%
2007  15,268,250  15,078,508 -189,742 -1.24%
2008  14,560,000  12,633,362 -1,926,638 -13.23%
2009     9,404,500     8,576,497 -828,003 -8.80%

 

 

 

 

 

 

 

 

 

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Page Last Modified:  January 28, 2010