Morgan & Company, Inc.
Automotive Forecast Services
 

 
Morgan & Company provides realistic forecasts and the intelligence to assess the implications that affect your organization's sales and market share.  The forecasts provide a seven-year outlook by manufacturer, platform, segment and assembly plant location.
The forecast is provided as follows:
       Single Issue -
       Annual Subscription - Quarterly Updates
       Annual Subscription - Monthly Updates

Reports are distributed in Excel (xls) and Adobe (pdf) format.

See the Price List / Order Form for further details.  Adobe (pdf)  or  Excel (xls) format. 

North American Vehicle Forecast / Global Outlook
Table of Contents:
               
Executive Overview
       Global - Notes / Commentary      
       Global - Production Overview & Outlook
       Volume by Manufacturer - North America
       Volume by Market Segment - North America 
       Volume by Assembly Location - North America

      Sales & Production Charts     
       Sales & Production Charts for each industry
       segment and every nameplate are provided
       in a separate file & book.

Business Cycle & Economic Indicators         
 

Vehicles by Manufacturer & Group
      
Vehicles by Platform Within Manufacturer
      
Vehicles by Market Segment
      
All Vehicles by Production/Assembly Plants
      
Nameplate Production
       Straight-Time Capacity
       Capacity Utilization Rates
     
All Vehicles  - Production by Month Within Years
     
Chart Book
       Sales & Production (15+ years) for each group
       and nameplate manufactured in North America
     
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January 28, 2010  -  Forecast versus Actuals for 2009
In January of 2009 our forecast for 2009 US auto sales was 10.675 million.
Actual 2009 calendar year sales totaled 10.425 million for a variance of just 2.3%.

Our January, 2009 North American vehicle production outlook was 9,404,500 units.
Actual calendar year 2009 production totaled 8,576,497 vehicles, for a variance of 8.8%.

In March of 2009 our final 1st quarter production forecast was revised to 8,572,304
for a variance to actual of only 4,193 units or just a fraction of one percent (0.05%).

Outlook for 2010:
Our forecast for US auto sales in 2010 is 11.375 million units.

Our forecast for North American vehicle production in 2010 is 9,948,750.
Year Volume % Change
2006 15,272,480 -3.3%
2007 15,078,508 -1.3%
2008 12,633,362 -16.2%
2009 8,576,497 -32.1%
2010 9,948,750 16.0%
2011 11,073,000 11.3%
2012 12,121,000 9.5%
2013 12,993,000 7.2%
2014 13,788,500 6.1%
2015 14,337,000 4.0%
2016 14,711,125 2.6%

Here is our latest Accuracy Report.  This compares our original (January) forecast
compared to actual year-end totals for the past 7 years:
 
  January Actual    
Year Forecast Total Variance Variance %
2003  15,767,550  15,910,153 142,603 0.90%
2004  15,731,200  15,787,972 56,772 0.36%
2005  15,792,750  15,791,271 -1,479 -0.01%
2006  15,782,725  15,272,480 -510,245 -3.23%
2007  15,268,250  15,078,508 -189,742 -1.24%
2008  14,560,000  12,633,362 -1,926,638 -13.23%
2009     9,404,500     8,576,497 -828,003 -8.80%

August 13, 2010  - 
As of April, 2010 we had raised our production forecast for this year to 10.5 million.
And as of July the total for North America was slightly over 11.0 million vehicles.

 

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For information, including samples, contact us directly or online.
Morgan & Company, Inc. 
Automotive Research, Analysis & Forecast Services
 © 1994-2010 Morgan & Company, Inc.  All Rights Reserved.   
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